Dsquared2 celebrates 30 years with an unforgettable Runway Show

On the runway, standout pieces were showcased by fashion icons like Naomi Campbell and Irina Shayk, wearing daring, sexy outfits. Sheer fabrics, dramatic slits, and bold layering — from stacked jeans to fleece jackets under sharply tailored long coats — created a striking contrast. The result: a luxurious streetwear aesthetic that stays true to Dsquared2’s rebellious identity.

The show was packed with surprises and show-stopping moments. It kicked off with a high-energy performance by chart-topping rapper Doechii, setting the tone for the night. The grand finale featured the designers themselves, Dean and Dan Caten, being “arrested” and handcuffed by the iconic Brigitte Nielsen — the perfect theatrical twist to launch the afterparty.

Making the event even more unforgettable were several standout collaborations, which reimagined key archival pieces. Among them: Magliano and Vaquera, alongside Ducati, which blended biker edge with Dsquared2’s streetwear flair. And finally, a bold collab with the legendary Kiss — perfectly embodying the brand’s enduring rock spirit.

With this runway show, the twin designers not only marked a milestone anniversary but also paid tribute to Julie Enfield, their longtime muse and source of inspiration behind many of the brand’s most iconic pieces.

The story of Dsquared2 began in 1995, born from the creative vision of twin brothers Dean and Dan Caten, originally from Canada. After a brief period studying fashion at Parsons School of Design in New York, the duo moved to Milan in the early ’90s, working for fashion houses such as Versace and Diesel. It was in the fashion capital of Italy that they launched their own label, immediately standing out for their bold, provocative, and ironic aesthetic — a unique fusion of refined Italian tailoring and sporty, pop-infused North American attitude.

The brand’s unmistakable name — literally “D squared” — perfectly reflects the identity of the two designers, who have always worked side by side, challenging and inspiring each other to create unique garments. At the heart of the Dsquared2 vision is denim, an essential fabric that has always played a leading role in their collections. Reimagined through a rock, sexy, deconstructed, or couture lens, denim has become a true symbol of the brand, enriched with innovative cuts, bold washes, and iconic detailing.

Over the years, Dsquared2 has built a distinctive and unconventional fashion universe defined by strong contrasts: masculine and feminine, luxury and streetwear, minimalism and theatricality. International superstars such as Madonna, Rihanna, Britney Spears, Christina Aguilera, and Beyoncé have all worn the brand’s creations, helping to cement its global status.

Now, after thirty years in the industry, Dsquared2 stands as one of the boldest voices in contemporary fashion, with boutiques in major shopping capitals around the world. And their creative empire doesn’t stop at fashion — their Milan restaurant, Ceresio 7, has become a must-visit hotspot and is set to expand internationally. Season after season, the brand continues to reinvent itself while staying true to its roots: irreverent, spectacular, and unapologetically authentic.

Over the years, Dsquared2 has turned its runway shows into unforgettable events, often hosting global celebrities and transforming fashion presentations into full-blown spectacles. With provocative storytelling and theatrical staging, the brand has consistently redefined the concept of the fashion show — making the catwalk a true performance stage.

The brand’s first major runway moment came with the Spring/Summer 1996 menswear collection, marking Dsquared2’s official entry into the Italian and international fashion scenes. Even in its early days, the brand showcased a bold identity, blending urban, sporty, and sexy elements with pop culture references and American glamour. While minimalist fashion was dominating the mid-'90s, the Caten twins broke the mold with their provocative and dramatic presentation.

One of the most defining moments came in the Fall/Winter 2003 show, which opened with fashion icon Naomi Campbell. It marked the debut of the Dsquared2 womenswear line and featured a bold Y2K aesthetic — ultra-short gold shorts, trench coats with mink collars, neon-colored shirts, and silver tuxedos. Though initially controversial and seen by some as too provocative, the show was later recognized as one of the most iconic in the brand’s history, solidifying its identity and unique ability to merge fashion and performance.

Another milestone was the Spring/Summer 2005 show in Milan — a vibrant, sexy, and ironic runway that captured the brand’s rebellious energy. With a party-like atmosphere and dynamic staging, models interacted as if at a theatrical celebration. Pop star Christina Aguilera's presence elevated the spectacle, making it one of Dsquared2’s most talked-about events.

Equally unforgettable was the Spring/Summer 2008 runway show, opened by Rihanna in her catwalk debut. The set resembled a film set, and Rihanna wore a black lingerie-inspired outfit, setting the tone for a collection that paid tribute to pop culture and cinematic icons. With retro influences blended with modern details — including sharp tailoring and metallic embellishments — the show marked a moment of stylistic evolution for the brand while preserving its signature irreverent energy.

One of the most recent shows — Fall/Winter 2024 — once again highlighted Dean and Dan Caten’s creative flair. The concept: pairs of twins walking the runway in sequence. The first twin appeared in casual daytime looks — denim, oversized parkas, snow hats — and was followed by the second twin in dazzling eveningwear featuring sequins, fur, and sheer fabrics, all true to Dsquared2’s unmistakable style. The grand finale featured the designers themselves: one in black trousers and a sheer chiffon shirt, the other in a black corset dress and a fiery red wig — a final, bold statement sealing their place as masters of theatrical, unapologetic fashion.

At Divo Boutique, the provocative essence of Dsquared2 comes to life through a carefully curated selection of the brand’s most iconic menswear pieces. Designed for those who love to stand out with style, the collection ranges from signature denim — a true emblem of the Caten brothers’ identity — to bold graphic tees and attention-grabbing swimwear, perfect for making a statement in the summer season.

The jeans come in a variety of washes, from light denim with distressed details to darker tones ideal for evening looks. One of the brand’s staple pieces, the denim shirt, is also featured as a standout essential. For formal occasions, Dsquared2’s streetwear spirit gives way to refined tailoring, with elegant single-breasted suits that exude modern sophistication.

Each piece strikes the perfect balance between unconventional design and meticulous attention to detail — blending urban flair with couture influences that have made Dsquared2 a global fashion reference. Whether you're going for a casual daytime look or a daring outfit for the evening, Divo Boutique offers a wide range of original, high-quality menswear selected for a discerning clientele that embraces the fusion of luxury and streetwear.