Dondup Erotica: the new Exclusive Collection signed by Lauro De Marinis

The appointment of Lauro De Marinis(aka Achille Lauro) as Creative Director of Dondupis not a mere collaboration, but a precise choice of vision.
An artist, creative, and entrepreneur, Lauro enters the Dondup world with the ambition of building something destined to last. Not an exercise in style, not an image operation, but a creative project capable of influencing the brand's evolution and strengthening its identity.

In his vision, fashionis a language. A means through which toexpress personality, character, and contemporary beauty. EROTICAis the first manifesto of this journey.

A new creative vision for Dondup

Lauro De Marinis's arrival opens a new phase for Dondup, maintaining the brand's DNA intact while enriching it with a more mature, sophisticated, and conscious sensibility.

The collection stems from the idea of bringing sensuality back to the center of contemporary fashion, freeing it from the stereotypes of provocation and restoring its most authentic meaning: that of elegance. A sensuality built through the cut of a jacket, the perfect drape of a fabric, the precision of a silhouette that accompanies the body without ever flaunting it.
It is a return to the great Italian sartorial tradition, reinterpreted with a modern and current perspective.

EROTICA: a new idea of femininity

The name of the collection itself encapsulates its message.
EROTICAis not a provocative statement, but a reflection on contemporary femininity. It tells the story of a strong, elegantwoman who is fully awareof her body. A woman who doesn't need to attract attention through excess, because her charm comes from the confidence with which she lives her identity.

As Lauro De Marinis says: "I wanted to create something that would last. Not a gesture, but a project. EROTICA is how I see women: strong, elegant, aware of their bodies. Sensuality is not an accessory, it's an attitude. And fashion must be able to express it."

Every garment in the collection is born from this idea of sophisticated and authentic femininity.

The Exclusive Collection Dondup Eroticais developed through a selection of garments and accessories that reinterpret the codesof the female wardrobe with a new aesthetic sensibility.

The pinstripe as a stylistic signature

The absolute protagonist of the collection is the pinstripe, a symbol of tailoring traditionreinterpreted in a contemporary key.
In the optical white version, the motif takes shape through long shirt dresses, slim blazers, structured waistcoats, trench coats, the famous Lexi trousersand mini bustier dresses that enhance the silhouette with natural elegance.
The grey and black variations introduce a more urban and sophisticated dimension through single-breasted blazers, mini-skirts, shirt dresses, tailored bras, double-breasted coats and new co-ords with a strong character.
Alongside these interpretationsemerges the tone-on-tone pinstripe, a more refined proposaland discreet that enhances the balance between tailoring and femininity.

Lurex knitwear and contemporary reflections

Light becomes an expressive element through a lurex knitwear linedesigned to enhance movement and feminine presence.
Mini-dresses, tops, jumpsuits, shirtsand leggingsare reinterpreted through luminous processes that catch the eye without sacrificing elegance. The brilliant textures dialogue with essential silhouettes, creating a perfect balance between glamour and refinement.

The collection also explores a more intenseand sophisticated dimension through velvet, a material symbolizing elegance and sensuality. Long dresses, slim blazers, biker jacketsand impeccably tailored trousers express a bold and contemporary femininity.

Alongside velvet, the tuxedo line interprets eveningwear with single-breasted suits in cool wool and smooth velvet versions that highlight the excellence of Italian tailoring.

Timelessly elegant shirts and outerwear

The capsule is completed with a selection of poplin and chiffon shirts, available in black and white, designed to transcend occasions and seasons. Outerwear adds further character to the collection with the long black trench coatand the white faux fur coat, eye-catching pieces that instantly define the look.

To complete the EROTICA universe, we find a selection of exclusive accessories designed to accompany the collection. The new hobo bags, available in small and large versions in both pinstripe and calfskin, are joined by coordinating clutchesand beltswith minimalist buckles. Distinctive elements that contribute to building a coherent and recognizable wardrobe.

EROTICA is an exclusive project created to go beyond the traditional concept of a fashion collection and become a true style experience reserved for a select few. Each piece is produced in limited quantities and conceived as a collectible object, expressing a bold, sophisticated, and highly distinctive creative vision.

From June 16th to July 30th, Divo Pontedera will host an exclusive preview dedicated to its most loyal clients, offering a personalized journey through the discovery of the capsule collection. A unique opportunity to access the collection before its official release and experience a project designed for women who appreciate exclusivity, craftsmanship, and refined design research.

The First Chapter of a New Dondup Era

EROTICA is not a destination but the beginning of a creative journey destined to evolve over time.

Through the vision of Lauro De Marinis, Dondup reaffirms its contemporary identity while opening a new chapter defined by experimentation, elegance, and conscious design.

The collection celebrates femininity through the strength of tailoring, the excellence of materials, and the harmony of proportions. A statement of modern sophistication and a tribute to women who embrace fashion as an expression of character and individuality.

The first chapter of a story destined to leave a lasting mark.